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Selling Catholicism

by Christopher Owen Lynch
Save 17% Save 17%
Current price ₹3,380.00
Original price ₹4,056.00
Original price ₹4,056.00
Original price ₹4,056.00
(-17%)
₹3,380.00
Current price ₹3,380.00

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Book cover type: Hardcover
  • ISBN13: 9780813120676
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: University Press of Kentucky
  • Publisher Imprint: University Press of Kentucky
  • Publication Date:
  • Pages: 216
  • Original Price: USD 30.0
  • Language: English
  • Edition: N/A
  • Item Weight: 499 grams
  • BISAC Subject(s): Christian Theology / General

" When the popularity of Milton Berle's television show began to slip, Berle quipped, ""At least I'm losing my ratings to God!"" He was referring to the popularity of ""Life Is Worth Living"" and its host, Bishop Fulton J. Sheen. The show aired from 1952 to 1957, and Sheen won an Emmy, beating competition that included Lucille Ball, Jimmy Durante, and Edward R. Murrow. What was the secret to Sheen's on-air success? Christopher Lynch examines how he reached a diverse audience by using television

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