Routledge India Originals

• Author(s): Basant Rathore • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Communication, Mass Media and JournalismThis book explores media planning, media buying and the advertising landscape in India. It provi...

• Author(s): Santosh Kumar Biswal | Anand J Kulkarni • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Communication, Mass Media and JournalismThis book studies the role of Artificial Intelligence (AI) in journalis...

• Author(s): Sayed Mohammad Amir • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Communication, Mass Media and JournalismThis book gives an overview of the development, significance, and impact of radio as a medi...

• Author(s): Amitabh Srivastava • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Communication, Mass Media and Journalism

• Author(s): Tugce Bidav • Publisher: Taylor & Francis • Publisher Imprint: Taylor & Francis • Subject: Sociology and Anthropology", "Communication, Mass Media and JournalismGlobal South Creator Cultures situates creator labour within the...

• Author(s): Sunetra Sen Narayan | Shalini Narayana • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Communication, Mass Media and JournalismWhatsApp is used by over half a billion people in India today in all fie...

• Author(s): Jaishri Jethwaney • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Communication, Mass Media and JournalismThis book deconstructs the quintessential Indian woman that the advertising industry portrays...

• Author(s): Aditya Deshbandhu • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Communication, Mass Media and JournalismThe 21st Century in 100 Games is an interactive public history of the contemporary world. It ...

• Author(s): S M Shameem Reza | Ratan Kumar Roy • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Communication, Mass Media and JournalismTelevision has a prime role to play in the formation of discursive domains i...

• Author(s): Ananta Kumar Giri | Santosh Kumar Biswal • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Communication, Mass Media and JournalismThis book reconsiders media studies from different philosophical and t...

• Author(s): Shubhda Arora | Keval J. Kumar • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Communication, Mass Media and JournalismThis volume investigates mediated lives and media narratives during the Covid-19...

• Author(s): Jaishri Jethwaney • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Communication, Mass Media and JournalismCorporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in...

• Author(s): Annapurna Sinha • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Communication, Mass Media and JournalismThis book provides a comprehensive account of community newspapers in India discussing their re...

• Author(s): Liu Lihua • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Communication, Mass Media and JournalismThis book analyses the creation and dissemination of discourse in China while examining how its media...