Der Einzelhandel und dessen Einfluss auf Wertschöpfungsketten

Name: Der Einzelhandel und dessen Einfluss auf Wertschöpfungsketten
Brand: Grin Verlag
SKU: 9783640659579
Price: 2004.0 INR
Availability: InStock

by Robert Müller

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ISBN13: 9783640659579
Binding: Paperback
Subject: N/A
Publisher: Grin Verlag
Publisher Imprint: Grin Verlag
Publication Date: July 13, 2010
Pages: 20
Original Price: USD 23.9
Language: German
Edition: N/A
Item Weight: 41 grams
BISAC Subject(s): Earth Sciences / Geography

About The Book

Studienarbeit aus dem Jahr 2009 im Fachbereich Geowissenschaften / Geographie - Wirtschaftsgeographie, Note: 2,0, Sprache: Deutsch, Abstract: Wertschöpfungsketten im Allgemeinen sind stets geprägt von Machtstrukturen innerhalb dieser. Einzelne, vermeintlich schwächere Akteure sind gezwungen sich stärkeren Gliedern unterzuordnen und Bedingungen zu akzeptieren, die unter anderen Voraussetzungen nicht herrschen würden. In den vergangenen Jahren trat verstärkt der Einzelhandel als Akteur in den Vordergrund. Wie Dannenberg in seinen Untersuchungen feststellte, "...sehen sich Landwirte (in Brandenburg und Polen, eigene Anmerkung) durch Einzelhandelsketten aber auch durch Verbraucher und Politik einem hohen Preisdruck und/oder Qualitätsdruck ausgesetzt..." (2007, S.155). Sie sind dadurch angehalten durch geeignete Ma nahmen auf die geänderten Bedingungen zu reagieren um weiterhin gewinnbringend wirtschaften zu können. Im Folgenden soll der Einzelhandel als Akteur, die Geschichte seiner Entwicklung sowie die Gründe für den Machtzuwachs innerhalb der Wertschöpfungsketten betrachtet werden

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