Influencia (Influence, the Psychology of Persuasion - Spanish Edition): La Psicología de la Persuasión (the Persuasion Psychology)
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From the Back Cover
El libro más importante sobre la ciencia de la persuasión que puede cambiar tu vida.Tienes en tus manos la obra maestra de la persuasión. Un libro extraordinario que te ayudará a ser más eficaz en el trabajo y en la vida diaria, a maximizar tu carisma, a mejorar tus relaciones y estrategias para convencer y llegar a acuerdos ventajosos, en definitiva, alcanzar el éxito a todos los niveles. En este manual definitivo, Cialdini explica, con rigor científico y de forma sencilla, cómo provocar en las personas la respuesta deseada y cómo protegerse ante intentos poco éticos de persuasión. Un compendio de sabiduría para convertirte en un hábil influyente.
Cialdini, Robert: - Robert B. Cialdini es profesor emérito de Psicología y Marketing de la Universidad Estatal de Arizona. Es autor superventas de The New York Times con Influencia: La psicología de la persuasión, ¡Sí! y Per-suasión: un método revolucionario para influir y persuadir. Influencia se ha traducido a cuarenta y cuatro idiomas. Como presidente y director ejecutivo de INFLUENCE AT WORK, ofrece programas sobre el uso ético de la ciencia de la influencia. Es un reconocido líder de opinión por sus rigurosos estudios científicos, publicaciones y ponencias donde se exploran los factores psicológicos que nos llevan a acceder a las peticiones de los demás. Entre los muchos méritos y premios de Robert B. Cialdini se encuentra su ejercicio como presidente de la Society of Personality and Social Psychology y su pertenencia a la Academia Estadounidense de las Artes y las Ciencias. Es, además, un popular invitado en los medios de comunicación y un habitual conferenciante en todo el mundo. Cialdini atribuye su permanente interés en las complejidades de la influencia social al hecho de haberse criado en una familia completamente italiana, en un barrio predominantemente polaco y en una ciudad de pasado alemán (Milwaukee), dentro de un estado que, por lo demás, es rural.
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