• ISBN13: 9788126903870
• Binding: Hardcover
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: Atlantic
• Publication Date: May 22, 2004
• Pages: 312
• Original Price: INR 550.0
• Language: English
• Edition: N/A
• Item Weight: 470 grams
• BISAC Subject(s): N/A

The Advanced Industrial Psychology plays an important role in industry in increasing production, promoting harmonious relationship among workers and in creating better understanding between labour and management. This book covers the undergraduate and postgraduate syllabi of all the Indian Universities. Its subject matter has been planned and treated according to the weightage given to different topics in the University syllabi. Based upon standard books, it studies industrial psychology in the setting of Indian conditions. While data have been gathered from standard books and reputed research journals published in the West, an attempt has been made to give the reader an insight into the problems of Indian industrial conditions and Indian labourers. Causes of their problems have been explored and suggestions advanced for amelioration of their conditions. Thus, the book is equally useful for all those concerned with industry and labour. It includes a discussion on the problems of industrial management and their solutions, and illustrates psychological tests and methods of measurement along with vocational guidance to the reader so that he may develop an understanding for the choice of a career and achievement of job satisfaction. The book will be an indispensable source for all professionals, researchers and students in the field of Psychology and for anyone working in the related areas for acquiring an up-to-date overviews.

Dr. Ram Nath Sharma, M.A., D.Phil., D.Litt., President, U.P. Philosophers Association for a decade, LMI : Indian Philosophical Association and Darshan Parishad; Director : Sri Aurobindo Research Institute; Chief Editor : Research Journal of Philosophy and Social Science; Head of the Department of P.G. Studies and Research at Meerut College for two decades. He has guided more than two dozen Ph.D. scholars. Dr. Sharma has authored more than one hundred research papers and an equal number of books in the field of Education and Psychology. Dr. Soti Shivendra Chandra, M.A., M.Ed., Ph.D., is Principal of the S.S. Post-graduate College, Shahjahanpur, Rohilkhand University. He has been teaching under-graduate and post-graduate students of education. Besides participating in many seminars and contributing many research papers, Dr. Soti has held several important positions at the university level. He has been co-author with Dr. Ram Nath Sharma in several books on Education including Sri Aurobindo’s Philosophy of Education.

• 19. Morale in Industry–What is Morale?
• Essential Requirements for High Morale
• 20. Job Satisfaction–What is Job Satisfaction?
• Theories of Job Satisfaction
• Factors of Job Satisfaction
• Determinants of Job Satisfaction
• Creating Job Satisfaction
• 21. The Work Curve–Work and Play
• Kinds of Work
• Muscular Work
• Mental Work
• Work Curve
• Factors Influencing the Production
• 22. Performance Appraisal–What is Performance Appraisal?
• Objectives of Appraisal
• Factors Affecting Performance Appraisal
• Criteria of Performance Appraisal
• Types of Performance Criteria
• Methods of Performance Appraisal
• Requirements of Assessment Centre
• Performance Appraisal of Managers by MBO
• Limitations of Appraisal Methods
• Post-Appraisal Interview
• 23. Fatigue and Boredom–Means for Reducing Fatigue
• Criteria of Fatigue
• Different Aspects of Fatigue
• Measurement of Fatigue
• Ergographic Studies
• Rest Pauses
• Equipment Design
• Music in Industry
• Boredom and Monotony
• Means of Eliminating Boredom and Monotony
• 24. Industrial Accidents–Are Accidents Accidential?
• Means of Preventing Accidents
• Accident Proneness
• 25. Maladjusted Industrial Worker–Kinds of Maladjustment
• Causes of Maladjustment
• Readjustment of the Maladjusted Worker
• 26. Industrial Training–Advantages of Industrial Training
• Areas of Learning in an Industry
• Factors Assisting Association
• Economic Methods of Selection in Learnig
• Methods Assisting the Training of Aptitudes
• 27. Motivation, Incentives and Methods of Payment–What is Motivation?
• Theory of Individual Motivation
• Maslow’s Needs Priority Model
• Herzberg’s Motivation
• Maintenance Model
• Incentives in Industry
• Financial Incentives
• 28. Executive Development–Training and Education
• Training and Development
• Principles of Executive Training
• Executive Development Methods
• Factors for Selection of a Training and Development Method
• Dimensions of Evaluation
• 29. Job Evaluation–Objectives of Job Evaluation
• Job Evaluation Methods/Techniques
• Advantages of Job Revolution
• 30. Quality of Work Life and Quality Circles–What is Quality of Work Life?
• Criteria of Qwl
• Specific Issues in Qwl
• Impact on Qwl
• Strategies for Improvement in Qwl
• Quality Circle (Qc)
• 31. Employee Stress–What is Employee Strees?
• The Potential Sources of Stress
• Stress Threshold
• Stress Management Strategies
• Stress Management
• 32. Consumer Psychology–Role of Needs, Goals and Self-Image
• Consumer Motivation
• The Dynamic Nature of Motivation
• Arousal of Motives
• Types and Systems of Needs
• Theory of Hierarchy of Needs
• Buying Motives
• Barriers to recognise Buying Motives
• What do Industrial Consumers Buy?
• Some common Buying Motives
• Using Buying Motives in Marketing
• 33. Psychology of Advertisement and Selling–What is Advertisement?
• Aims of Advertisement
• Conditions of attention
• The Psychology of Selling
• Various Steps in Selling
• Methods of Sales Dialogue
• Psychological Factors in Sales and Purchase