• ISBN13: 9789372262766
• Binding: Paperback
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: Atlantic
• Publication Date: December 25, 2025
• Pages: 113
• Original Price: INR 350.0
• Language: English
• Edition: N/A
• Item Weight: 160 grams
• BISAC Subject(s): General, Corporate Finance / General, and Industries / Retailing

Art of Retail Analytics: A Perfect Blend of Retail Merchandising, Store Operations, Fashion, Trends and Analytics explores the evolving intersection of data, design and decision-making in the modern retail landscape. With a special emphasis on fashion retail, it goes beyond theory to examine how advanced technologies and shifting consumer behaviours are reshaping the industry. From store design and layout to video tools and smart visual merchandising, each chapter offers practical insights supported by case studies and curated links to the author's blog. Drawing on contemporary challenges in digital technology, the book presents retail as a dynamic, data- led domain. The caselet on Gucci's cautious yet transformative entry into e-commerce offers a compelling look into how even legacy brands must adapt to survive in the luxe digital space.

Designed for undergraduate and postgraduate students, professionals,

entrepreneurs and anyone curious about retail trends, this book is a timely companion to help you understand and apply data-driven strategies in a rapidly changing commercial environment.

Dr Hemantha Y, PhD (Management, Bharathiar University), is an Associate Professor of Marketing and Branding at Dayananda Sagar College of Engineering, Bangalore. With over sixteen years of cross-functional experience in corporate and academia, he has contributed to prestigious institutions such as NIFT, Jain University and the Army Institute of Fashion Design. His professional journey includes a stint at Infosys and delivering training programs for leading brands like Lifestyle India Pvt. Ltd., Arvind, Tommy Hilfiger and Shahi Exports among others. A prolific researcher with over forty peer-reviewed publications, Dr Hemantha's work is widely cited in the field. He shares insights on fashion, retail and luxury through his blog, hemanthtrend.in, and he can be reached at hemanthtrend@gmail.com.

• Preface.........................................................................................iii
• Acknowledgements.......................................................................v
• Prologue .....................................................................................vii

Chapter 1:.Introduction and Perspectives of Retail

• Analytics .........................................................1
• 1.1 The Essence of Retail Analytics ...........................1
• 1.2 Significance of Retail Analytics.............................2
• 1.3 Categories of Retail Analytics...............................6
• 1.4 Usage of Retail Analytics....................................12
• 1.5 Tools and Techniques for Analysing Retail Data.....14
• 1.6 Best Practices of Retail Analytics .......................16
• 1.7 Challenges in Retail Data Analytics....................18
• 1.8 Retail Industry—An Outlook ............................19

Chapter 2:.Retail and Data Analytics...............................23

• 2.1 Retail Analytics .................................................23
• 2.2 Retail Data Analytics..........................................23
• 2.3 Types of Retail Data Analytics............................24
• 2.4 Data Analysis Process.........................................28
• 2.5 Market Basket Analysis......................................29
• 2.6 Retail Analytics Use Cases..................................41

Chapter 3:.Analytics in Fashion and Apparel Industry.....47

• 3.1 Fashion Analytics...............................................47
• x Art of Retail Analytics
• 3.2 Significance of Fashion Analytics........................48
• 3.3 Categories of Fashion Analytics..........................48
• 3.4 Collating Data in Fashion Brands.......................49
• 3.5 Fashion Industry and Usage of Analytics ...........52
• 3.6 Analysis of Fashion.............................................53
• 3.7 Benefits of Fashion Analytics .............................54
• 3.8 Challenges in Fashion Analytics..........................55
• 3.9 Fashion Analytics—An Iterative Process.............56
• 3.10 Fashion Analytics—Consolidative .....................58

Chapter 4:.Retail Merchandising Analytics......................63

• 4.1 Fusion of Retail Merchandising and Analytics....63
• 4.2 Retail Buying and Markdowns ..........................67
• 4.3 Markdown Analytics..........................................69
• 4.4 Few More Facts..................................................70
• 4.5 Retail Markdown Computation ........................72
• 4.6 Retail Promotion Analytics.................................72
• 4.7 Effective Retail Promotions Analytics ................73
• 4.8. Components of Retail Analytics Promotions .....74

Chapter 5:.Retail Store Operations and Design

• Analytics........................................................77
• 5.1 Visual Merchandising ........................................77
• 5.2 Key Elements of Visual Merchandising...............78
• 5.3 Importance of Layout in a Store ........................80
• 5.4 Optimisation of Store Layout using Video
• Analytics ............................................................84
• 5.5 Conversion Modelling .......................................90
• 5.6 Attribution Modelling .......................................92
• About the Author .....................................................................103