• ISBN13: 9788126916610
• Binding: Paperback
• Subject: English Literature
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: Atlantic
• Publication Date: May 26, 2012
• Pages: 216
• Original Price: INR 195.0
• Language: English
• Edition: N/A
• Item Weight: 150 grams
• BISAC Subject(s): General

English language plays a crucial role for any person, group of people or organization in achieving excellence. The language is today well established as the lingua franca of the modern world, and it is breaking new grounds, continually. Over the centuries, the demand for the knowledge of English has increased manifold. The main reason is that English is the gateway to global growth. Although it is not an official language in many countries, it is still the language most often taught as a second language around the world. Why has English, and not some other language, achieved such a status? What impact will the revolution of the wired world have on the evolution of English? Why is Business English important in today’s times of globalization? English Language: The Gateway to Global Growth seeks to answer these as well as many more questions. The book discusses the global importance and impact of this mother of all languages. It deals with various aspects that the language has a tremendous impact on, right from politics to the World Wide Web; reasons for wanting to learn English; how to improve the English language skills; importance of English in personality development; and English and the E-world. It underscores the importance of knowing the structure and grammar of English language in order to achieve proficiency. The objective of this book is to present the importance of English in various areas/aspects of life; study the various practical views on the English language; demonstrate the effectiveness of English through real life incidents; suggest modes of building cultural literacy and educational equity; and provide ways of enhancing knowledge of English language. It is a resource packed book that stresses the importance of English in all faculties, viz. thinking, reading, writing, vocabulary, speaking and listening. Key features of the book include figures and tables that clarify concepts, English learning tips, spotlight sections, useful worksheets, real-world scenarios and results, illustrations, chapter summaries and questions for reflection. The book will be useful to a wide cross-section of people right from the students to teachers of English; anyone interested in understanding the importance of learning English and desiring to be a part of the global growth wave; and professionals in speech and language sciences. Besides it will be a great addition to any English speaker's library.

Chitra G. Lele is a young record-setting author, keynote speaker, multi-time world record holder and management consultant. She has a brilliant academic record and holds degrees in computer management and software engineering. Apart from consulting corporate houses in the areas of project management and team management, Chitra also devotes her time towards building a seamless web of peace ambassadors and change creators. She applies her knowledge to bring a 21st century perspective to various aspects of life, right from personal development to professional growth. And this very perspective is reflected in her books too. She is a gifted author who draws lessons from her experiences and shares them with others. Chitra’s previous books have set national records, have received positive reviews, and have been praised by world leaders, best-selling authors, self-help experts, business leaders and management gurus. Her titles include: The 6 Spheres of Life: Unlocking the Door to Success and Happiness and Organizational Democracy: Collaborative Team Culture: Key to Corporate Growth. Her books will certainly be a valuable addition to your home as well as office library.

• Foreword I
• Foreword II
• Preface
• Acknowledgements
• List of Tables, Illustrations, Figures and Worksheets

• Part I: Globalization And The Growing Use Of English Go Hand-in-hand

• 1. Introduction
• ‘Working Towards a Common Platform
• 2. What Sets the English Language Apart
• ‘So Many Aspects’
• 3. Role of English in Economic Modernization
• ‘The Route to Sustainable Growth’
• 4. English as a World Language
• ‘Embraces the Needs of Everyone’

• Part II: Beyond The Beginnings

• 5. Educational Equity
• ‘A Symbol of Dreams and Aspirations’
• 6. Building a World Without Walls
• ‘Welcome to the Collaboration Age’
• 7. Importance of English in Various Fields

• Part III: From Learners To Performers

• 8. How to Improve English
• ‘Basics Matter A Lot’
• 9. Words in Actions
• ‘Realize the Value of English, Upfront’
• 10. English Today and Tomorrow
• ‘Future Perfect English’
• 11. Bonus Bytes
• ‘Get the Edge’
• 12. Real Life Quotes
• ‘Useful Insights’
• Appendices
• Appendix 1
• Good to Know Acronyms
• Appendix 2
• English Language Resources
• Appendix 3
• References
• Index