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Mastering Technical and Business Communication

by Ujjwala Kakarla

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Current price ₹372.00
Original price ₹495.00
Original price ₹495.00
Original price ₹495.00
(-25%)
₹372.00
Current price ₹372.00

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Book cover type: Paperback
  • ISBN13: 9788126941698
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Atlantic Publishers & Distributors (P) Ltd
  • Publisher Imprint: Atlantic
  • Publication Date:
  • Pages: 238
  • Original Price: INR 495.0
  • Language: English
  • Edition: N/A
  • Item Weight: 310 grams
  • BISAC Subject(s): Business Communication / General, Business Ethics, and Careers / Career Advancement & Professional Development

Mastering Technical and Business Communication is a captivating book that gives practitioners an opportunity to develop skills in technical writing and business ethics. In a world shaped by globalisation and innovations, the practical application of theoretical concepts is more crucial than ever. This book not only bridges the gap but also equips you with practical insights, engaging examples and actionable strategies. Divided into five units, each chapter builds progressively, offering a comprehensive and well-guided roadmap to personal and career excellence. The guidance within these pages ensures precision, professionalism and purpose, motivating you to strive for excellence. Whether you're a learner, educator or working professional, this book is more than just a textbook-it's a tool that fits perfectly in your hands, empowering you to achieve coherent professional development.

Dr Ujjwala Kakarla is an award-winning writer, researcher, educator and holistic trainer from Hyderabad. She holds a doctorate in Comparative Literature and has taught at various technical institutions and universities. With fourteen published books, over fifty research papers and numerous articles in prestigious journals such as Bhavan's Journal, Infini Thoughts and Muse India, her works span literature and holistic education. As a resource person for various companies, schools and colleges, her expertise has been provided in fostering experiential learning. Her contributions to education and literature have been acknowledged through multiple accolades, such as the '50 Aspiring Authors and Researchers Award', 'Nation Choice Award' and the 'Teacher Innovation Award' from Sri Aurobindo Society.

  • Preface ................................................. v
  • Acknowledgements.......................................... ix
  • Unit 1

    Advanced Grammar........................................................ 1
  • 1.1 Parallelism.................................................................... 1
  • 1.2 Ergative Verbs.............................................................. 8
  • 1.3 Impersonal Passive ..................................................... 11
  • 1.4 Dangling and Misplaced Modifiers........................... 14
  • 1.5 Common Errors in English........................................ 18
  • Unit 2

    The Concept of Technical Communication................... 39
  • 2.1 Technical Writing—Definition, Principles and Process.................... 39
  • 2.2 Process and Product Description.............................. 50
  • 2.3 Summarising and Synthesising.................................. 61
  • 2.4 Sequencing in Technical Writing.............................. 93
  • 2.5 Editing........................................................................... 99
  • Unit 3

    Business Reports............................................................. 111
  • 3.1 Writing Memorandum............................................... 111
  • 3.2 Writing Office Circulars............................................. 116
  • 3.3 Office Orders................................................................ 119
  • 3.4 Writing Minutes and Agenda.................................... 121
  • 3.5 Writing a Project Proposal......................................... 127
  • Unit 4

    Application Writing........................................................ 143
  • 4.1 Statement of Purpose.................................................. 143
  • 4.2 Letter of Recommendation......................................... 150
  • 4.3 Job Application and Résumé Writing....................... 154
  • 4.4 Academic Application Letters................................... 174
  • Unit 5

    Professional Development.............................................. 179
  • 5.1 Adapting to the Corporate World............................. 179
  • 5.2 Business Etiquette ....................................................... 184
  • 5.3 Goal Setting and SWOC Analysis............................. 186
  • 5.4 Problem Solving and Creative Thinking Skills........ 197
  • 5.5 Team Building Skills................................................... 211
  • References................................................ 221

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