Principles Of Business Management
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Though, scores of books have been written by Western and Indian authors on Principles of Management, there is always a place for a book which is to the point, brief yet comprehensive, authentic and reliable and presented in Indian setting, in a simple language, free from technical jargon. The authors of this book have emphasised these characteristics to present an ideal textbook on the subject. This book covers the courses in Principles and Theory of Business Management. It has been presented in an analytical style to make the subject easy to understand and easier to memorise. Questions at the end of each chapter have been drawn from the latest actual university papers so that the student may practice for examination.
Arun Kumar, B.Com. (Hons), L.L.B., F.C.A. AMIMA is working on various senior positions in multinational corporations. He has utilised his wide experience in management for writing numerous books on Theory and Practice of Management. A brilliant student throughout her distinguished carrier, Dr. Rachana Sharma, M.A., Ph.D. has written numerous books on psychology and management. Her Ph.D. research was highly acclaimed by scholars.