• ISBN13: 9788126934614
• Binding: Paperback
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: N/A
• Publication Date: July 28, 2022
• Pages: 212
• Original Price: INR 395.0
• Language: English
• Edition: N/A
• Item Weight: 230 grams

Approach of the Book Many books, including textbooks, are available on sales management. Textbooks are primarily meant for MBA and PGDM students. These are essentially foundation courses. Not many books are available which give more real-world practical lessons or guides for success in selling. The present book intends to provide that. Special focus: Mantras for Success We may call this book a ‘Workbook’ or a ‘Tool-book’ or a ‘Guidebook’. The book prescribes thirty mantras for success—thirty different ways to orient, improve, and reach perfection in selling and become a star performer or sales superstar.

Dr. A. Nag, is a Ph.D. (Economics). He has advanced training in management. Dr. Nag served in senior management positions in corporates (MMTC, Handalco Industries. Nihon Ispat) for many years. He also worked as a senior faculty in management institutes of repute (BITS, Pilani. XLRI, IIFT (visiting), IIT, Delhi (Visiting). Dr. Nag is an accomplished sales professional and a sales instructor. Related books by Dr. Nag: Sales and Distribution Management (Second Edition), McGraw Hill publishing Co., 2022 (to be published); Marketing Successfully: A Professional Perspective, Macmillan India, 2011.