• ISBN13: 9788126941346
• Binding: Hardcover
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: Atlantic Publishers & Distributors (P) Ltd
• Publication Date: March 18, 2025
• Pages: 664
• Original Price: INR 1495.00
• Language: English
• Edition: N/A
• Item Weight: 1240 grams

The Science of Consumer Behaviour: Tools and Techniques for Marketers offers an in-depth exploration of the key factors shaping consumer actions in today's dynamic market. Through comprehensive chapters on consumer cognition, expectations, perceptions, satisfaction and loyalty, this book equips marketers with the tools to understand and influence consumer behaviour effectively. Using models such as DISC, consumer neuroscience and the latest research on customer retention and loyalty programs, it provides actionable insights for creating meaningful customer experiences. Whether you're looking to refine your brand strategy, improve customer satisfaction, or leverage analytics, this guide is essential for navigating the complexities of modern marketing.

Dr Geetanjali Bendale is an accomplished marketing professor with a PhD from Jaipur National University and a background in Biomedical Engineering. She authored Marketing Renaissance 2024 and Marvels of Science and serves as editor for ten prestigious journals, including Diamond open access journals and ABCD Index Journals. With extensive experience, she mentors PhD and MBA students internationally, shaping future leaders in marketing. Dr Deepak Motwani is an expert in marketing and entrepreneurship. He has over 13 years of experience mentoring 600+ startups and helping 220+ secure funding. He leads a nationwide investor network and collaborates with institutions like IIMA Ventures and IIT Ropar to foster entrepreneurship. Dr Motwani holds an engineering degree, a PGDM and a PhD. Contact: drmotwanideepak@gmail.com