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The book has been designed for students appearing for UGC-NET/SLET in Mass Communication and Journalism. The book is very comprehensive and covers ...

The book has been designed for those preparing for UGC-NET/SLET in Mass Communication and Journalism. This second edition has been thoroughly revis...

Marketing management can be defined as a business discipline which is focused on the practical application of marketing techniques and the manageme...

Marketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketing and sales management. ...

मानवशास्त्र पर यह पुस्तक समस्त भारतीय विश्वविद्यालयों में समाजशास्त्र विषय में बी॰ए॰ एवं त्रिवर्षीय डिग्री कक्षाओं तथा एम॰ए॰ के लिये निम्नलिखित पाठ...

Does your child throw too many tantrums? Is your child late in speaking? Does your child bed-wet beyond the age of five? Does your child lie, cheat...

Managing Modern Brands: Cult Theory and Psychology is a succinct work that explores the emotional connect that brand managers crave to establish be...

Management is the act of running and handling a business or similar organization. It is the skill of directing and controlling a group of people or...

This is the thoroughly revised and enlarged version of the book entitled Management Principles, Practices and Techniques. The book has been enlarge...

Innovation and creativity are the buzzwords much talked about presently amongst educators and managers and in industries. Having realized the signi...

The University Grants Commission (UGC) conducts National Eligibility Test (NET) on various subjects every year, in June and December. There are thr...

The book has been designed for students appearing for UGC-NET/SLET in Management. The book is very comprehensive and covers almost all possible ess...

The book has been designed for students preparing for UGC-NET/SLET in Management. This second edition has been thoroughly revised, updated and suff...

Businesses today cannot grow without the vision of management and abilities of its people. The manager of today has to enable the creation, accepta...

Soft skills are the soul of any expression. They can be inculcated and attained by minute observation of one’s own self. Lau Tse said, “Watch your ...

Major Barbara, a social satire in three acts, written in 1905 and published in 1907, is the most controversial of Shaw’s works which mocks religiou...

मध्यकालीन एवं आधुनिक राजनीतिक विचारक पुस्तक में निम्नलिखित विचारकों वेफ राजनीतिक दर्शन पर प्रकाश डाला गया है। संत आगस्टीनµमध्ययुग का एक महान दार्शन...

मनुष्य के जीवन के सतत् विकास का अध्ययन ही इतिहास का सार है, अतः इसकी उपयोगिता निर्विवाद है। विगत सफलताओं-असफलताओं के परिप्रेक्ष्य में वर्तमान को सम...

Once considered scandalizingly immoral, Flaubert’s exquisite debut novel unsparingly depicts a woman’s gradual corruption and the human mind in sea...

Approach of the Book The present book has been designed keeping in mind some of the limitations of the existing Indian books in the market. The boo...

The fifth edition of the book has been thoroughly revised and considerably enlarged. It has a wide coverage and comprehensively deals with all impo...

Macroeconomics is a branch of economics dealing with the performance, structure, behaviour, and decision-making of the entire economy. It studies t...

It’s not possible to do less than your best. If you’re smoking, or are addicted to prescription opioids, you’re addicted for very good reasons. Smo...

Highway to Health is a journey of exploration. It maximizes our own healing abilities of identifying attitudes, beliefs and opinions that impact ou...

Losing My Way, Shiv K. Kumar’s seventh collection of poems, adds a new dimension to his poetic craft and vision. Already recognized as one of the m...

प्रस्तुत पुस्तक लोक प्रशासन में सम्बन्धित विषय का व्यापक, गहन एवं विश्लेषणात्मक अध्ययन किया गया है। यह पुस्तक भारतीय विश्वविद्यालयों द्वारा निर्धार...

Dr. Lohia (23 March 1910-12 October 1967), was the leader of the Socialist Party of India who advocated socialism as the solution of all ills of th...

प्रस्तुत पुस्तक डॉ. लोहिया के संपूर्ण राजनीतिक व्यक्तित्व का दर्पण है। वे आधुनिक भारतीय राजनीतिक विचारकों में अपना स्वतंत्र विचार रखते हैं जो मौलिक...

Naveen’s short stories encompass a wide spectrum of life. They reveal his insights into the intricacies of the psychological, social and political ...

This book has been written with an aim to make the evening of your life as rosy as your youth. It speaks about the ‘fountain of youth’, and disclos...

Library Management is not a new concept. Evolved with the inception of libraries, its original concept, that lacked systematic procedures and scien...

Library Management is not a new concept. Evolved with the inception of libraries, its original concept, that lacked systematic procedures and scien...

In the present book, Library Management, attempts have been to include all the latest informations related to library systems, procedures, automati...

The need for library classification is growing with the multifaceted, multidimensional and infinite growth of literature as well as the user’s requ...

Once in a decade a book is designed and published, mastering which, readers may feel masters of subject. With the vast experience in Library Scienc...

Once in a decade a book is designed and published, mastering which, readers may feel master of the subject. With the vast experience of Library Sci...

We are living in an age of ‘Information Explosion’. Large amount of information is being generated every moment. This has led to harnessing the use...

The book, Library and Information Science covers paper II and III of the UGC-NET/JRF conducted by UGC for lectureship and research fellowship in In...

The book has been designed for those appearing in UGC-NET/SLET in the subject of Library and Information Science. It would also be useful for candi...

The University Grants Commission (UGC) conducts National Eligibility Test (NET) on various subjects every year, in June and December. There are thr...

“Once in decade a book is designed and published, mastering which, readers may feel master of the subject.” With the vast experience of Library Sci...

Inspite of tremendous amount of research in the field of leucoderma (vitiligo) during the last few decades, most of the patients and general public...

The biggest story of Bengal in post-Independence India is the overthrow of the 34-year-long Marxist regime in May 2011. The collapse of Marxist rul...

The University Grants Commission (UGC) conducts National Eligibility Test (NET) on various subjects every year, in June and December. There are thr...

Labour law mediates the relationship between workers, employers, trade unions and the government. Collective labour law bounds up with tripartite r...

प्रस्तुत पुस्तक लेखांकन विषय से सम्बन्धित सभी अध्यायों की विस्तृत जानकारी देने की एक सफल कोशिश है। समस्त विषय सामग्री को रोचक एवं विश्लेषणात्मक ढंग...

King Solomon’s Mines, the first English adventure novel set in Africa describes a search of an unexplored region of Africa by a group of adventurer...