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Approaches to Media: A Reader by Chris Newbold

Approaches to Media: A Reader

by Chris Newbold
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Book cover type: Paperback
  • ISBN13: 9780340652299
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: Bloomsbury Publishing PLC
  • Publication Date:
  • Pages: 576
  • Original Price: GBP 41.99
  • Language: English
  • Edition: N/A
  • Item Weight: 771 grams
  • BISAC Subject(s): Media Studies, Life Sciences / Botany, and General

This volume illustrates and exemplifies the variety of ways in which the mass media have been researched over the past fifty or more years. It provides extracts from seminal works and relates them to developments in the field as a whole and to later works. The volume identifies the major divisions within the field, including mass society theory, the media effects tradition, political economy, the public sphere, media occupations and professionals, cultural hegemony, feminism, and "new" audience research.

Oliver Boyd-Barrett and Chris Newbold are both at University of Leicester.

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