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Law of Comparative Advertising: Directive 97/55/EC in the United Kingdom and Germa by Ansgar Ohly

Law of Comparative Advertising: Directive 97/55/EC in the United Kingdom and Germa

by Ansgar Ohly
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Book cover type: Hardcover
  • ISBN13: 9781841131177
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: Bloomsbury Publishing PLC
  • Publication Date:
  • Pages: 144
  • Original Price: GBP 100.0
  • Language: English
  • Edition: N/A
  • Item Weight: 426 grams
  • BISAC Subject(s): Media & the Law and Military

This book consists of a careful analysis of the comparative advertising directive, giving background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It will bring to a UK reader the latest in thinking on comparative advertising from Germany, where the directive has been the subject of very extensive recent debate. The book also has four appendices in which UK, German and European material is given (all in English).

The directive applies to any advertisement (or indeed any representation of any kind made to promote goods or services) that explicitly or implicitly identifies a competitor. It therefore has the potential to regulate such claims as

Spence, Michael: - Michael Spence is a Professor of Economics at the Stern School of Business at New York University, a senior fellow at the Hoover Institution, and was the chairman of the independent Commission on Growth and Development. He is the author of The Next Convergence. Winner of the Nobel 2001 Prize in Economic Sciences, he lives in California and Italy.

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