Global Challenges In Responsible Business

Name: Global Challenges In Responsible Business
Brand: Cambridge UP
SKU: 9780521735889
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by C. B. Bhattacharya

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ISBN13: 9780521735889
Binding: Paperback
Subject: Business Management
Publisher: Cambridge UP
Publisher Imprint: Cambridge
Publication Date: June 4, 2010
Pages: 332
Original Price: GBP 29.99
Language: English
Edition: N/A
Item Weight: 499 grams
BISAC Subject(s): Business Ethics

About The Book

About the Book Corporate responsibility has gone global. It has secured the attention of business leaders, governments and NGOs to an unprecedented extent. Increasingly, it is argued that business must play a constructive role in addressing massive global challenges. Business is not responsible for causing most of the problems associated with, for example, extreme poverty and hunger, child mortality and HIV/AIDS. However, it is often claimed that business has a responsibility to help ameliorate many of these problems and, indeed, it may be the only institution capable of effectively addressing some of them. Global Challenges in Responsible Business addresses the implications for business of corporate responsibility in the context of globalization and the social and environmental problems we face today. Featuring research from Europe, North America, Asia and Africa, it focuses on three major themes: embedding corporate responsibility, corporate responsibility and marketing, and corporate responsibility in developing countries.

About The Author

Bhattacharya, C. B.: - C. B. Bhattacharya is the E.ON Chair Professor in Corporate Responsibility at the European School of Management and Technology, Berlin.

Smith, N. Craig: - N. Craig Smith is the INSEAD Chaired Professor of Ethics and Social Responsibility at INSEAD, France.

Vogel, David: - David Vogel is the Solomon Lee Professor of Business Ethics at the Haas School of Business, University of California, Berkeley.

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