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The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy by Melina Palmer

The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy

by Melina Palmer
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₹325.00
₹499.00
₹499.00
₹499.00
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₹325.00
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Book cover type: Paperback
  • ISBN13: 9789348098597
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Jaico Publishing House
  • Publisher Imprint: Jaico Publishing House
  • Publication Date:
  • Pages: 276
  • Original Price: INR 499.0
  • Language: English
  • Edition: N/A
  • Item Weight: 258 grams
  • BISAC Subject(s): N/A

UNLOCK THE PSYCHOLOGY BEHIND EVERY PURCHASE

In The Truth About Pricing, Melina Palmer clarifies the complex topic of pricing strategy using clear language anyone can apply immediately to see a positive impact in their business. This book goes beyond the basics of price setting, delving into the psychology behind customer decisions and what truly influences their perception of value. It’s a straightforward guide for anyone in business, from aspiring entrepreneurs to seasoned owners, aiming to understand and leverage pricing in a way that benefits both their customers and their bottom line.

Palmer, an expert in behavioral economics and marketing, presents a compelling argument: the key to pricing isn’t just the final number. It’s about understanding the value customers perceive and the psychology that precedes the price tag. This approach allows for pricing strategies that draw customers in by aligning with their subconscious expectations and needs.

The Truth About Pricing is a step-by-step guide that is written with the busy professional in mind. Within the pages of this book are the same steps Melina has used with countless clients to optimize their prices so they can sell confidently—a critical factor in whether a customer chooses to buy from you or not. If you want an easier selling process where people are naturally compelled to buy, this book is for you.

MELINA PALMER is the CEO of The Brainy Business, which helps companies around the world apply behavioral economics so customers buy and employees buy in. She has written three bestselling books and hosts The Brainy Business podcast, which has over one million downloads in over 170 countries. A consultant and keynote speaker, she also teaches applied behavioral economics via the Texas A&M Human Behavior Lab.

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