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Discourse And Management: Critical Perspectives

by Professor Gerlinde Mautner
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Current price ₹2,573.00
Original price ₹3,958.00
Original price ₹3,958.00
Original price ₹3,958.00
(-35%)
₹2,573.00
Current price ₹2,573.00

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Book cover type: Paperback
  • ISBN13: 9781137300379
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Macmillan
  • Publisher Imprint: Palgr Mac
  • Publication Date:
  • Pages: 280
  • Original Price: EUR 36.99
  • Language: English
  • Edition: N/A
  • Item Weight: 409 grams
  • BISAC Subject(s): Organizational Behavior, Linguistics / General, and Management Science

From the Back Cover
Discourse and Management offers a unique combination of discourse analysis and critical management studies.

Presenting a fresh perspective on organizational discourse, this book twins theoretical insight with hands-on advice on tackling methodological challenges. Packed with real-life examples and case studies, it explains how a critical, language-centred approach can help to explore issues such as identity, persuasion and power. It encourages critical engagement with theories, methods and concepts, providing practical tools for research projects and adaptable skills for self-reflection.

- Accessibly written and clearly structured.
- Assumes no prior knowledge of linguistics or discourse studies.
- Introduces key concepts and methodological tools for approaching discourse analysis from a critical perspective.

This is the perfect resource for advanced undergraduate, postgraduate and PhD students of organization and management, as well as researchers interested in adding critical discourse analysis to their repertoire of methods.

Gerlinde Mautner is Professor of English Business Communication at WU (Vienna University of Economics and Business, Austria) as well as Honorary Visiting Professor at Cass Business School, City University London, UK.
Gerlinde Mautner is Professor of English Business Communication at WU (Vienna University of Economics and Business, Austria) as well as Honorary Visiting Professor at Cass Business School, City University London, UK.

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