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The Politics Of Marketing The Labour Party

by Dominic Wring
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Current price ₹2,073.00
Original price ₹10,362.00
Original price ₹10,362.00
Original price ₹10,362.00
(-80%)
₹2,073.00
Current price ₹2,073.00

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Book cover type: Hardcover
  • ISBN13: 9780333689523
  • Binding: Hardcover
  • Subject: Politics and Current Affairs
  • Publisher: Macmillan
  • Publisher Imprint: Palgr Mac
  • Publication Date:
  • Pages: 262
  • Original Price: GBP 84.0
  • Language: English
  • Edition: N/A
  • Item Weight: 450 grams
  • BISAC Subject(s): Political Process / Political Parties

About the Book The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

DOMINIC WRING is Senior Lecturer in Communication and Media Studies and a member of the Communication Research Centre in the Department of Social Sciences at Loughborough University. He is Associate Editor of the Journal of Political Marketing and has published work on various aspects of political sociology.

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