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Ticket Tika Chaap by Nathaniel Gaskell & Shrey Maurya

Ticket Tika Chaap

by Nathaniel Gaskell & Shrey Maurya
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Book cover type: Hardcover
  • ISBN13: 9788119626762
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Niyogi Books
  • Publisher Imprint: NiyogiBook
  • Publication Date:
  • Pages: 244
  • Original Price: INR 3000.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1010 grams
  • BISAC Subject(s): N/A

From the late 19th century to the mid-20th century, mill cloth sold in Indian markets often carried a glossy, colourful paper label, called ‘textile ticket,’ ‘tika,’ or ‘chaap.’

As one of the earliest forms of print advertisements in India, these rich images brought multi-coloured, massproduced visuals to a wide cross-section of customers. They stand at the confluence of the political, socio-cultural, commercial and artistic worlds of their time.

For the first time, this book and the exhibition it accompanies, bring together a selection of over 300 textile tickets, from one of the largest collections of tickets for the Indian market, at the Museum of Art & Photography (MAP), Bengaluru, India.

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