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Genius: How to Thrive at the Edge of Chaos by Whitfield, Bruce

Genius: How to Thrive at the Edge of Chaos

by Bruce Whitfield
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Book cover type: Paperback
  • ISBN13: 9781770108455
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Pan MacMillan
  • Publisher Imprint: Pan MacMillan
  • Publication Date:
  • Pages: 320
  • Original Price: GBP 12.6
  • Language: English
  • Edition: N/A
  • Item Weight: 300 grams
  • BISAC Subject(s): Entrepreneurship

South Africa and its fraught political economy provide a fascinating case study into how it takes a particular brand of genius to thrive in a difficult domestic environment and to take the ideas and the businesses that deliver them from local to global.


Genius tells the stories of some of the extraordinary individuals, companies and industries whose ideas, products and raw materials solve problems and add value across the globe. Greatness comes from acting on purpose, and there is a generation of South Africans solving problems for the future. Learn how Pratley beat Armstrong to the moon, how a former Eskom quantity surveyor capitalised on Britain's obsession with meerkats to create the UK's most visible price comparison website, how to take a Mediterranean-style food concept to the Mediterranean, and how a device designed to beat diamond smuggling made it from the set of a popular US hospital drama into emergency rooms and pathology labs across the US.


Genius examines what it takes to thrive in an increasingly complex, fast-paced and divisive global environment. These are lessons for anyone looking to succeed anywhere against the odds.

Whitfield, Bruce: - BRUCE WHITFIELD is a bestselling author, sought-after business speaker and broadcaster. He interprets the noise at the murky intersection where business, politics and society collide. His fresh perspective and ability to demystify complex concepts shines a light on how we can fix the future. Today.Bruce is an award-winning journalist, whose daily Money Show on 702 and CapeTalk is compulsory listening for anyone who wants to better understand the world of money and business. His podcasts regularly top the listenership charts. Genius is his second book, following on from The Upside of Down (2020), which focuses on how chaos and uncertainty breed opportunity.Learn more on: www.brucewhitfield.com

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