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Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom

by Porter Erisman
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Current price ₹1,274.00
Original price ₹1,689.00
Original price ₹1,689.00
Original price ₹1,689.00
(-25%)
₹1,274.00
Current price ₹1,274.00

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Book cover type: Paperback
  • ISBN13: 9781509874774
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Pan Macmillan
  • Publisher Imprint: Pan Macmillan
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 12.99
  • Language: English
  • Edition: N/A
  • Item Weight: 294 grams
  • BISAC Subject(s): Business Communication / General

An insightful, practical guide to e-commerce in emerging markets – and how to profit from their explosive boom.

Prior to joining Alibaba in 2000, Porter Erisman worked for Ogilvy & Mather in Beijing. From 2000-2008, Porter worked as a Vice President at Alibaba.com and Alibaba Group, at various times leading the company's international website operations, international marketing, and corporate affairs as one of the company's first American employees. He is the writer/director of Crocodile in the Yangtze, an award-winning documentary about the rise of Alibaba and its famous founder, Jack Ma. An expert on ecommerce in emerging markets, he has consulted to ecommerce companies in Africa, Asia and Latin America. He is the author of Alibaba's World. He lives in Shanghai, China.

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