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The Effortless Experience by Matthew Dixon

The Effortless Experience

by Matthew Dixon
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Book cover type: Paperback
  • ISBN13: 9780241003305
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Penguin Books Ltd
  • Publisher Imprint: Penguin Books Ltd
  • Publication Date:
  • Pages: 256
  • Original Price: INR 1199.0
  • Language: English
  • Edition: N/A
  • Item Weight: 318 grams
  • BISAC Subject(s): Careers / General

Companies must 'delight' customers by exceeding service expectations. But no matter how exciting special deals may be, the 'dazzle factor' does not solve customer problems. Yet most companies have failed to realise this and pay dearly in terms of wasted investments, lost customers, and squandered loyalty. Matthew Dixon, bestselling author of 'The Challenger Sale', has teamed up with Nicholas Toman and Rick DeLisi to espouse this 'delight paradox'.

Dixon, Matthew: -

BRENT ADAMSON is a managing director in the Sales and Marketing Practice of CEB. He is a coauthor of The Challenger Sale and a frequent contributor to the Harvard Business Review.

MATTHEW DIXON is executive director of the Financial Services and Customer Contact Practices of CEB. He is a coauthor of both The Challenger Sale and The Effortless Experience and is a frequent contributor to the Harvard Business Review.

PAT SPENNER is a managing director in the Sales and Marketing Practice of CEB. He is a frequent contributor to Forbes and the Harvard Business Review.

NICK TOMAN is a managing director in the Sales and Marketing Practice of CEB. He is a coauthor of The Effortless Experience and is a frequent contributor to the Harvard Business Review.

CEB is the leading member-based advisory company. By combining the best practices of thousands of member companies with its advanced research methodologies and human capital analytics, CEB equips senior leaders, and their teams with insight and actionable solutions to transform operations.

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