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Grand Brand Rajini

by P C Balasubramanian
Sold out
Current price ₹91.00
Original price ₹140.00
Original price ₹140.00
Original price ₹140.00
(-35%)
₹91.00
Current price ₹91.00

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Book cover type: Paperback
  • ISBN13: 9788129120595
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Rupa Publications
  • Publisher Imprint: Rupa Publications
  • Publication Date:
  • Pages: 160
  • Original Price: INR 140.0
  • Language: English
  • Edition: N/A
  • Item Weight: 164 grams
  • BISAC Subject(s): Management

Rajinikanth is one of the most popular Film actors from South India. A devout, self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement, using Rajinikanth's superstardom as a model for building and sustaining a successful bran

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