Unmet Needs Of Entrepreneurship

Name: Unmet Needs Of Entrepreneurship
Brand: Rupa Publications
SKU: 9788129151124
Price: 192.0 INR
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by S. Parthasarathy

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ISBN13: 9788129151124
Binding: Paperback
Subject: N/A
Publisher: Rupa Publications
Publisher Imprint: Rupa Publications
Publication Date: February 20, 2018
Pages: 278
Original Price: INR 295.0
Language: English
Edition: N/A
Item Weight: 273 grams
BISAC Subject(s): General

About The Book

What needs of an entrepreneur get met by meeting the unmet needs of a customer? What is the main purpose of a business? Do market conditions attract a person to take up entrepreneurship or does the individual attract a specific kind of business opportunity? We often cite reasons external to ourselves when we wish to find a rationale for doing something. Is there a characteristic in us that attracts us to opportunities of a specific kind? Will these opportunities result in success and provide us with a personal sense of alignment to who we are? These perspectives provoke the reader to question, reflect and refine his or her thoughts on certain core fundamentals of entrepreneurship. The author has shared interesting models to help businesses discover customer needs, define customers, segment markets, reach out to customers and position their offerings. The need for emotional intelligence, growth, innovation, new idea generation, empathetic communication, congruent actions and resilience after business failures have all been explored in this book using various models, case studies and illustrations.

About The Author

S. Parthasarathy completed his MBA from the Indian Institute of Management Bangalore in 1994. He has a basic graduation degree in Electronics & Communication Engineering. Post MBA, he worked in the financial sector for a couple few years as a merchant banker and subsequently ventured into entrepreneurship. He ideated and executed multiple businesses over a span of two decades of entrepreneurship. He ran a successful manpower recruitment firm for more than a decade and developed a jobs portal in 2000. He is known for ideating and pioneering apartment management software solutions in India in 2008. He developed software accounting and contacts management solutions for microenterprises and currently mentors a startup in the parenting space. In his spare time, Partha loves to trek, meet people and pursue his interests in amateur astronomy. Currently, he holds the position of Head-Alumni Relations in IIMB and resides in Bangalore with his wife and two children.

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