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Agri-input Marketing in India by Pingali Venugopal

Agri-input Marketing in India

by Pingali Venugopal
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Book cover type: Paperback
  • ISBN13: 9788132117711
  • Binding: Paperback
  • Subject: Bio-Science and Agriculture
  • Publisher: Sage Publications
  • Publisher Imprint: SAGERespon
  • Publication Date:
  • Pages: 270
  • Original Price: INR 645.0
  • Language: English
  • Edition: N/A
  • Item Weight: 430 grams
  • BISAC Subject(s): Management

Agri-input companies have played a significant role in transforming the post-Independence "ship-to-mouth" Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture.

The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers.

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