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Analyzing Visual Data

by Michael S. Ball
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Current price ₹3,173.00
Original price ₹4,532.00
Original price ₹4,532.00
Original price ₹4,532.00
(-30%)
₹3,173.00
Current price ₹3,173.00

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Book cover type: Paperback
  • ISBN13: 9780803934351
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Publications
  • Publication Date:
  • Pages: 88
  • Original Price: USD 51.0
  • Language: English
  • Edition: N/A
  • Item Weight: 146 grams
  • BISAC Subject(s): Research and Research & Methodology

This volume provides a basic framework for using visual data - namely still photographs - as a tool for social analysis. The authors determine the importance of theoretical assumptions in analyzing these data and provide advice on how to use photographs in cognitive, symbolist and structuralist research. The book is richly illustrated with examples ranging from Native American masks to perfume advertisements.

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