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Ascending the Value Spiral: From Insight to Innovation by Ramachander

Ascending the Value Spiral: From Insight to Innovation

by Ramachander
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Book cover type: Paperback
  • ISBN13: 9780761996460
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Response
  • Publication Date:
  • Pages: 280
  • Original Price: INR 450.0
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): Mail Order

The book introduces novel concepts and techniques to teach managers and students effective and innovative ways of marketing in India. The author deals with marketing by introducing the concept of the Value Spiral. It is the first time the idea of the value chain has been improved upon to bring in the concept of a cycle and continuous change within the India market.

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