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Broadcast News Producing by Brad Schultz

Broadcast News Producing

by Brad Schultz
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Book cover type: Paperback
  • ISBN13: 9781412906715
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Publications
  • Publication Date:
  • Pages: 232
  • Original Price: USD 183.0
  • Language: English
  • Edition: N/A
  • Item Weight: 545 grams
  • BISAC Subject(s): Journalism, Radio / General, and Communication Studies

Broadcast News Producing is one of the first comprehensive texts in its field. While until now most broadcast journalism textbooks have been geared toward students who want careers on-camera, Broadcast News Producing goes behind the camera to teach students the hows and whys of putting together compelling news programs for television, radio, and the Internet. This text lays the groundwork for good producing, giving the reader an insider′s perspective on newsroom structure and the producer′s role. It takes students step-by-step through the producing process, providing a guide to putting together a successful newscast.

Dr. Brad Schultz is an Assistant Professor of Journalism at the University of Mississippi, where he teaches Broadcast News and Sports Broadcasting. Before entering academia, he spent 15 years in local television news at different stations around the country. His experience includes anchoring, reporting, producing, writing, editing, photography and management. Schultz has won awards from the Oklahoma Associated Press and the Cleveland Press Club for reporting and producing. His first book, Sports Broadcasting, came out in 2001.

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