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Handbook of Relationship Marketing by Atul Parvatiyar, Jagdish N Sheth

Handbook of Relationship Marketing

by Atul Parvatiyar , Jagdish N Sheth
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Rs. 1,595.00
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Book cover type: Paperback
  • ISBN13: 9788178291048
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Sage Publications
  • Publisher Imprint: Sage South Asia
  • Publication Date:
  • Pages: 670
  • Original Price: INR 1595.0
  • Language: English
  • Edition: SAE 3rd
  • Item Weight: 730 grams

As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core` of all marketing activity. Editors Jagdish N Sheth and Atul Parvatiyar have assembled an authoritative cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.