Name: Intelligent Marketing: Employing New-Age Technologies
Brand: Sage Publications
SKU: 9789353887094
Price: 495.0 INR
Availability: OutOfStock

Intelligent Marketing: Employing New-Age Technologies

by V. Kumar

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ISBN13: 9789353887094
Binding: Paperback
Subject: Business Management
Publisher: Sage Publications
Publisher Imprint: SAGERespon
Publication Date: January 29, 2021
Pages: 324
Original Price: INR 495.0
Language: English
Edition: N/A
Item Weight: 420 grams
BISAC Subject(s): General

About The Book

Do you have specific tactics to survive this era of digital transformation? How can a firm extract powerful insights from responding to and implementing new-age technologies? Some companies adapt. Others Miss the boat. Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era. Intelligent marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.

About The Author

V. Kumar (VK) is the Distinguished Term Professor and Senior Fellow at the Indian School of Business, India. VK has also been honoured as a ‘Legend in Marketing’ through the Legends in Marketing series published by SAGE Publications. Additional honours include being recognized as the Chang Jiang Scholar, HUST, China; Lee Kong Chian Fellow, Singapore Management University; Fellow, Hagler Institute for Advanced Study, TAMU, College Station, Texas; Distinguished Fellow, MICA, India; and Distinguished Professor of Research, WeSchool, India. VK’s research focuses on rigor (developing new methods) and relevance (solving business problems). He has published over 250 papers in scholarly journals and 25 books on various topics including Global Marketing Research, International Marketing Research, Customer Relationship Management, Statistical Methods in Customer Relationship Management, Managing Customers for Profit, Profitable Customer Engagement, Essentials of Marketing Research and Marketing Research: A Global Outlook. Many of his books have been translated into multiple languages worldwide. VK has received over 20 Lifetime Achievement Awards and 25 Research and Teaching Excellence Awards. VK also publishes regularly in Harvard Business Review, Sloan Management Review, California Management Review and Management Business Review to bring out the relevance of his work to the business world. VK has served as the Editor-in-Chief of the Journal of Marketing (2014–2018). Finally, VK enjoys playing tennis and basketball to relieve his stress. E-mail: vk@isb.edu Websites: www.drvkumar.com and www.vkclv.com.

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