This textbook is a comprehensive, step-by-step learning guide to each aspect of business analytics and its role and significance in real-life business decision-making.
Correct capture, analysis and interpretation of data can have an immense impact on business productivity. Therefore, business analytics has turned out to be a strategic need for sustainability and growth in this competitive world. Descriptive, predictive and prescriptive models and data mining techniques are increasingly being used to interpret large quantities of data for getting useful business insights.
Business Analytics: Text and Cases deals with the end-to-end journey from planning the approach to a data-enriched decision-problem, to communicating the results derived from analytics models to clients. Using cases from all aspects of a business venture (finance, marketing, human resource and operations), the book helps students to develop the skill to evaluate a business case scenario, understand the business problems, identify the data sources and data availability, logically think through problem-solving, use analytics techniques and application software to solve the problem and be able to interpret the results.
Key Features: •Case studies of three degrees of difficulty level to enhance better understanding of the concepts •Application of software tools such as Microsoft Excel, R, SPSS, RapidMiner and Tableau to assist learning in building models and communicating results using analytics, data mining and data visualization •End of book Appendix consisting of step-by-step solved comprehensive case studies that discuss the concepts of all the chapters •Special emphasis on the need to develop skill for interpreting the outcome from the statistical results and presenting it in a form easily understood by the end user/client About the Author
Tanushri Banerjee, Associate Professor of Information Systems, Business School, Pandit Deendayal Petroleum University, Gandhinagar.
Arindam Banerjee, Professor of Marketing, IIM Ahmedabad.
Mehrotra, Santosh: - Dr Santosh Mehrotra is currently Professor of Economics, Centre for Informal Sector and Labour Studies, Jawaharlal Nehru University. Prior to this, he was the Director General of Institute of Applied Manpower Research, New Delhi, the only research institute of the Planning Commission, Government of India. He was first Head of Rural Development Division, and then Head, Development Policy Division, Planning Commission, from 2006 to 2009. He was one of the authors of India's 11th Five-Year Plan (2007-12) and of the 12th Plan, and also led the team on the India Human Development Report 2011.
Dr Mehrotra held a three-year appointment at the Centre for Development Studies, University of Bath, UK, as Parkin Visiting Professor (2010-13). He has worked with the United Nations Development Programme and UNICEF too. He is a human development economist, and his research interests have spanned industry and trade issues, the impact of macroeconomic policy on health and education,
the informal sector, and the economics of health and education.
His books include Asian Informal Workers: Global Risks, Local Protection (2007, co-edited); Eliminating Human Poverty: Macro-economic Policies for Equitable Growth (2007, co-authored); The Economics of Elementary Education in India (2006, edited); Universalizing Elementary Education in India: Uncaging the Tiger Economy (2005, co-authored); Development with a Human Face: Experiences in Social Achievement and Economic Growth (1997, co-edited, translated into French); and India and the Soviet Union: Trade and Technology Transfer (1990).
His latest books are: Seizing the Demographic Dividend: Polices to Achieve Inclusive Growth in India; India's Skills Challenge: Reforming Vocational Education and Training; and Land Policies for Equity and Growth: Transforming the Agarian Structure in Uttar Pradesh. The current book is the third by Dr Mehrotra for SAGE publications.
Singh, Ajit Kumar: - Ajit Kumar Singh is retired director, Giri Institute of Development Studies, Lucknow. He holds degrees of MA and PhD in economics and PG Diploma in national and international development from the Institute of Social Studies, The Hague. He has been the faculty of economics at University of Lucknow and RML Avadh University, Faizabad. He was member of Second State Finance Commission, UP, Committee on Unfinished Agenda on Land Reforms in India appoint¬ed by the Ministry of Rural Development Government of India, 2008.
