Name: Management Essentials: A Recipe for Business Success
Brand: Sage Publications
SKU: 9788132111030
Price: 309.0 INR
Availability: InStock

Management Essentials: A Recipe for Business Success

by Arindam Banerjee

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ISBN13: 9788132111030
Binding: Paperback
Subject: Engineering
Publisher: Sage Publications
Publisher Imprint: Sage Response
Publication Date: April 16, 2013
Pages: 170
Original Price: INR 475.0
Language: English
Edition: N/A
Item Weight: 363 grams
BISAC Subject(s): Management

About The Book

Management Essentials is a simplified and synthesized version of core management principles to help readers appreciate the fundamentals of managing enterprises successfully in a competitive environment. It addresses the current dilemma in the field of management, where a strong perception exists that management theory and actual practice are increasingly disconnected from each other.

The book delves into the notion of ‘value’ creation cycle in an enterprise in relation to the competition and the importance to stay ahead on this curve vis-à-vis the competition. It discusses the interrelated concepts of analysis and decision making, and then goes further to connect the popular notion of branding to good business acumen.

By drawing upon the author’s extensive experience in academia and industry, the book uniquely intertwines theory with practice to join the dots across disparate business management concepts. About the Author
Arindam Banerjee joined the faculty at IIM Ahmedabad after working in the industry for over seven years. After securing his PhD in Marketing Sciences, he was associated with various consulting/market research firms in the United States. During his tenure in the industry, he worked on business analytics problems in Retail Financial Services, FMCG/Retail and Consumer Durable sectors. He has consulted with GE Capital, Sears Roebuck, Bank One, Miller Brewing Company, Kraft Foods and Chase Manhattan Bank, among others.

About The Author

Banerjee, Arindam: -

Arindam Banerjee is a Professor of Marketing at IIM Ahmedabad. He has been associated with the institute for the past 18 years. Prior to his joining the institute, he was an analytics specialist in a management consulting firm in Chicago, IL. Before that he worked at AC Nielsen Corporation, United States, servicing the analytics requirement for Philip Morris Inc., where he gained market research experience. At IIM Ahmedabad, he teaches, consults and researches in marketing analytics and strategy. He has been involved in setting up the offshore analytics operations for a global bank in India and has been an analytics mentor for several other organizations. He is a PhD in marketing science from the State University of New York at Buffalo and a PGDM from IIM Lucknow. He was listed in the 10 Most Prominent Analytics Academicians in India, 2017 by Analytics India Magazine. He is also the author of Management Essentials: A Recipe for Business Success published by SAGE in 2013.

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