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Persuasion: Theory and Research by Daniel J. O'Keefe

Persuasion: Theory and Research

by Daniel J. O'Keefe
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Book cover type: Hardcover
  • ISBN13: 9780761922001
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Publications
  • Publication Date:
  • Pages: 384
  • Original Price: USD 264.0
  • Language: English
  • Edition: N/A
  • Item Weight: 640 grams
  • BISAC Subject(s): Social Psychology, Interpersonal Relations, and Communication Studies

This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O′Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples.

Daniel J. O'Keefe is the Owen L. Coon Professor in the Department of Communication Studies at Northwestern University. He received his Ph.D. from the University of Illinois at Urbana-Champaign and has been a faculty member at the University of Michigan, Pennsylvania State University, and the University of Illinois. He has received the National Communication Association's Charles Woolbert Research Award, its Golden Anniversary Monograph Award, its Rhetorical and Communication Theory Division Distinguished Scholar Award, and its Health Communication Division Article of the Year Award, the International Communication Association's Best Article Award and its Division 1 John E. Hunter Meta-Analysis Award, the International Society for the Study of Argumentation's Distinguished Research Award, the American Forensic Association's Daniel Rohrer Memorial Research Award, and teaching awards from Northwestern University, the University of Illinois, and the Central States Communication Association.

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