Management Essentials is a simplified and synthesized version of core management principles to help readers appreciate the fundamentals of managing enterprises successfully in a competitive environment. It addresses the current dilemma in the field of management, where a strong perception exists that management theory and actual practice are increasingly disconnected from each other.
The book delves into the notion of ‘value’ creation cycle in an enterprise in relation to the competition and the importance to stay ahead on this curve vis-à-vis the competition. It discusses the interrelated concepts of analysis and decision making, and then goes further to connect the popular notion of branding to good business acumen.
By drawing upon the author’s extensive experience in academia and industry, the book uniquely intertwines theory with practice to join the dots across disparate business management concepts. About the Author
Arindam Banerjee joined the faculty at IIM Ahmedabad after working in the industry for over seven years. After securing his PhD in Marketing Sciences, he was associated with various consulting/market research firms in the United States. During his tenure in the industry, he worked on business analytics problems in Retail Financial Services, FMCG/Retail and Consumer Durable sectors. He has consulted with GE Capital, Sears Roebuck, Bank One, Miller Brewing Company, Kraft Foods and Chase Manhattan Bank, among others.
Dasgupta, Samir: - Samir Dasgupta is a Professor of Sociology at the University of Kalyani, West Bengal, India. He is the Former Director of College Development Council, Kalyani University, Former Visiting Faculty, Department of Agriculture and Rural Development in West Bengal State University, and Advisory Committee Member of the Centre for the Study of Social Exclusion and Inclusive Policy, University of Calcutta. His research interests lie on Applied Sociology, Development Studies and Sociology of Globalization, Urban Sociology, Economic Sociology, Environment Studies, and Peace Studies. He has received an award from the University of Kalyani for his contribution to the promotion of culture.
He is the author of more than fifty research papers and twenty two book chapters. His publications include: The Changing Face of Globalization (edited volume, 2004); Globalization and After (co-edited with Ray Kiely, 2006); Discourse on Applied Sociology: Theoretical Perspectives (co-edited with Robyn Driskell, 2007); Discourse on Applied Sociology: Practicing Perspectives (co-edited with Robyn Driskell, 2007); Politics of Globalization with Jan Nederveen Pieterse (2009); Understanding the Global Environment (2010); Arthanaitik Samajtatwa (2011); and Globalization and Humanity (Authored, 2011).
He serves as an editorial board member of the international journal Nature and Culture, U.S.A and Leipzeig, Germany, and International Journal of Business Ethics in Developing Economies.
Kivisto, Peter: - Peter Kivisto is Richard A. Swanson Professor of Social Thought and Chair of Sociology, Anthropology and Social Welfare at Augustana College and Finland Distinguished Professor at the University of Turku. His current research involves a collaborative project on multiculturalism with colleagues in Finland. His interests include immigration, social integration, citizenship, and religion. Among his recent books are Key Ideas in Sociology (2011), Illuminating Social Life (2011); Beyond a Border: The Causes and Consequences of Contemporary Immigration (2010, with Thomas Faist); Citizenship: Discourse, Theory and Transnational Prospects (2007, with Thomas Faist); and Intersecting Inequalities (2007, with Elizabeth Hartung). He serves on the editorial boards of Contexts, Ethnic and Racial Studies, Journal of Intercultural Studies, and on the Publication Committee for Sociology of Religion.
