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Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media

by Silvo Lenart
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Current price ₹7,215.00
Original price ₹10,307.00
Original price ₹10,307.00
Original price ₹10,307.00
(-30%)
₹7,215.00
Current price ₹7,215.00

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Book cover type: Paperback
  • ISBN13: 9780803957091
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Publications
  • Publication Date:
  • Pages: 155
  • Original Price: USD 116.0
  • Language: English
  • Edition: N/A
  • Item Weight: 236 grams
  • BISAC Subject(s): Public Policy / General, Media Studies, and Communication Studies

Recent research in the area of public opinion has focused most of its attention on the effect of the mass media, television in particular, as an influencing agent. The author argues that media effects are only half of the equation; the mass media cannot be seen as the exclusive source of political information. In a model of total information flow′, the media must share the political information environment with interpersonal communication. This volume bridges the gap between media and interpersonal communication and their combined effect on political attitudes and cognition.

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