Name: Social Entrepreneurship: Working towards Greater Inclusiveness
Brand: Sage Publications
SKU: 9789351508847
Price: 582.0 INR
Availability: InStock

Social Entrepreneurship: Working towards Greater Inclusiveness

by Rama Krishna Reddy Kummitha , Rama Krishna Reddy

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ISBN13: 9789351508847
Binding: Hardcover
Subject: Sociology and Anthropology
Publisher: Sage Publications
Publisher Imprint: SAGE India
Publication Date: May 12, 2016
Pages: 276
Original Price: INR 895.0
Language: English
Edition: N/A
Item Weight: 463 grams
BISAC Subject(s): Social Work

About The Book

Students of MBA and ; PGDM courses would be the primary target audience for this textbook. It will also be useful to attendees of Executive and Management Development Programs.

Social Media Marketing blends essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. This textbook outlines the “four zones” of social media—community, publishing, entertainment, and commerce—which marketers can use as a part of the strategic planning processes to achieve their core objectives.

The new edition has been extensively updated and expanded to include a new chapter on tactical planning and execution, and covers the latest research within social media marketing. It also incorporates new case studies and examples, including Facebook, Instagram, Twitter, and Snapchat; and discusses these in relation to globally recognized brands. This adaptation integrates India-specific examples, cases, and data to make the content suitable for the students of South Asia.

Key Features:

•           Comprehensive, strategic, well-organized, and result-oriented coverage of social media

•           Integrates latest examples and research data from India and the rest of the world in a reader-friendly layout

•           New case studies on Indian brands—Patanjali, Saffola, Durex, and Uber (India)

•           Robust companion website offering additional case studies, instructor resources, test bank, and suggested video links

About the Author
Tracy L. Tuten, Ph.D., is Professor of Social Media Marketing and Advertising at East Carolina University, Greenville, USA.

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University, Philadelphia, USA.

About The Author

Reddy Kummitha, Rama Krishna: - Rama Krishna Reddy Kummitha is UNU-JSPS Fellow with the Institute for the Advanced Study of Sustainability at the United Nations University in Tokyo. He is also a visiting scholar with the National Graduate Institute for Policy Studies, Tokyo. Dr Kummitha has worked as an assistant professor at the Center for Social Entrepreneurship, Tata Institute of Social Sciences, Mumbai. He has been actively involved in research related to social entrepreneurship, social innovation, civil society, social exclusion and management strategy. He was earlier awarded the Indira Gandhi Merit Award by the Government of India and the Junior Scientist Award by Bonn University, Germany, for his academic contribution. He has received his PhD from the University of Hyderabad, India.

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