Name: The Radio Career Book: From Programming to Performance
Brand: Sage Publications
SKU: 9789353286361
Price: 544.0 INR
Availability: InStock

The Radio Career Book: From Programming to Performance

by Sayed Mohammad Amir , Amir Sayed Mohammad

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ISBN13: 9789353286361
Binding: Paperback
Subject: Communication, Mass Media and Journalism
Publisher: Sage Publications
Publisher Imprint: Sage Texts
Publication Date: December 16, 2020
Pages: 424
Original Price: INR 725.0
Language: English
Edition: N/A
Item Weight: 771 grams
BISAC Subject(s): Communication Studies

About The Book

Conversational, entertaining and informative, this book is a must-have for anyone aspiring to carve a successful career in radio broadcasting.

An outcome of the author’s vast experience of working as a radio jockey and programme manager for over 17 years, this book provides a thorough understanding of the various wings and functionaries of the radio industry. From the basics of understanding the pulse of radio listeners, formatting radio programming, making an effective sales pitch and producing great commercials to exhaustive advice on presenting a show, appearing for interviews and improving public speaking, the book will help in developing the right skill set for readers looking for a head start in the radio industry.

Key Features: •Provides detailed job descriptions and skill sets required in the radio industry

•Focuses on the intricacies of producing a radio show—from creating content to building relationships with the listener

•Includes dedicated chapters on radio sales and audience research for better understanding of the commercial aspect of radio

•Includes extensive discussion on the history of radio broadcasting, community radio and the FM revolution in India

About The Author

Amir, Sayed Mohammad: - Sayed Mohammad Amir, Former Cluster Programming Head and Radio Jockey, 92.7 BIG FM.

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