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Why Viewers Watch: A Reappraisal of Television's Effects

by Jib Fowles
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Current price ₹7,463.00
Original price ₹10,661.00
Original price ₹10,661.00
Original price ₹10,661.00
(-30%)
₹7,463.00
Current price ₹7,463.00

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Book cover type: Paperback
  • ISBN13: 9780803940772
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Publications
  • Publication Date:
  • Pages: 284
  • Original Price: USD 116.0
  • Language: English
  • Edition: N/A
  • Item Weight: 422 grams
  • BISAC Subject(s): Television / History & Criticism, Sociology / General, and Communication Studies

Substantially updated, this revised edition of Why Viewers Watch presents recent research, overlooked past studies and fresh survey data to offer an alternative perspective on the role of television and how it serves its viewers psychologically.

Fowles argues that television is a grandly therapeutic force′ - a tension-reliever of great benefit to viewers. He also examines the phenomenon of media snobbery - anti-television attitudes proliferated by those who want to feel superior to others by denigrating television viewing.

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