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Soap Opera: The Inside Story of Procter & Gamble by Alecia Swasy

Soap Opera: The Inside Story of Procter & Gamble

by Alecia Swasy
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Book cover type: Paperback
  • ISBN13: 9780671897819
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Simon & Schuster
  • Publisher Imprint: Simon & Schuster
  • Publication Date:
  • Pages: 400
  • Original Price: USD 25.95
  • Language: English
  • Edition: N/A
  • Item Weight: 531 grams
  • BISAC Subject(s): Corporate & Business History, Infrastructure, and Industries / Retailing

In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G. Wonderfully readable, impeccably researched, Soap Opera is a sobering look at the price of success in American business.

Behind Procter & Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin."

Swasy, Alecia: - Alecia Swasy is a former staff reporter for The Wall Street Journal.

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