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Wild Company: The Untold Story of Banana Republic by Mel Ziegler

Wild Company: The Untold Story of Banana Republic

by Mel Ziegler
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Book cover type: Paperback
  • ISBN13: 9781451683509
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Simon & Schuster
  • Publisher Imprint: Simon & Schuster
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 12.99
  • Language: English
  • Edition: N/A
  • Item Weight: 182 grams
  • BISAC Subject(s): Corporate & Business History, Fashion & Accessories, and Entrepreneurship

In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life, a surprising and inspiring memoir from the founders of Banana Republic.

With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.

In a book that's honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic's early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as "professional amateurs," they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be "the best catalogue of all time."

A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.

Ziegler, Mel: - Mel Ziegler is a founder of Banana Republic and The Republic of Tea. He lives outside of San Francisco.

Ziegler, Patricia: - Patricia Ziegler is a founder of Banana Republic and The Republic of Tea. She lives outside of San Francisco.

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