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Global Communication: Planning Global PR Campaigns

by Pavel Slutskiy
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₹8,959.00
Original price ₹8,959.00
Original price ₹8,959.00
₹8,959.00
Current price ₹8,959.00

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Book cover type: Hardcover
  • ISBN13: 9789819675821
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 176
  • Original Price: USD 89.99
  • Language: English
  • Edition: N/A
  • Item Weight: 445 grams
  • BISAC Subject(s): Media Studies

Developed as a key companion text for the Global Communication Project (GlobCom), an initiative spanning five continents, the book presents the key concepts that underpin effective communication on a global scale and guides the reader through project deve

Pavel Slutskiy holds a full-time position of Associate Professor in Communication Management at the Faculty of Communication Arts, Chulalongkorn University, Bangkok. He also holds Associate Professorship in Public Relations from Saint-Petersburg State Electrotechnical University--the first higher education institution in the country to offer a programme in PR. Dr. Slutskiy was born Russia, where he earned his Ph.D. in Journalism (Political Science) from Saint-Petersburg State University. Since 2014, he has worked in Thailand. His research interests include political and legal philosophy of communication, communication theory, philosophy of language, cross-cultural communication, strategic communication and public relations.

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