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Global Management by Ralph Berndt

Global Management

by Ralph Berndt
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Book cover type: Paperback
  • ISBN13: 9783642647154
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 509
  • Original Price: EUR 51.39
  • Language: German
  • Edition: Softcover Repri
  • Item Weight: 744 grams
  • BISAC Subject(s): Strategic Planning

Die Rahmenbedingungen des Wirtschaftslebens haben sich grundlegend geändert. Die Wirtschaftsräume werden immer grö er, Zollschranken fallen, Weltmarken erreichen eine immer grö ere Bedeutung, supranationale Zielgruppen mit einem sehr ähnlichen Konsumverhalten entstehen. Nicht nur von den multinationalen Unternehmen werden Internationalisierungsstrategien entwickelt und realisiert. Nationale bzw. länderdifferenzierte Managementansätze werden duch globale Managementkonzepte ersetzt.
Dieses Buch zeigt, wie ein Global Management in allen betrieblichen Bereichen vom strategischen Management über das Marketing-, Operations-, Finance-Management bis hin zum Controlling und Human Resources Management realisiert werden kann.

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