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Innovative Unternehmensgründungen: Eine Ökonomisch-Empirische Analyse by Ulf-Dieter Laub, Dietram Schneider

Innovative Unternehmensgründungen: Eine Ökonomisch-Empirische Analyse

by Ulf-Dieter Laub , Dietram Schneider
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Book cover type: Paperback
  • ISBN13: 9783540506584
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 306
  • Original Price: EUR 51.39
  • Language: German
  • Edition: 1989
  • Item Weight: 518 grams
  • BISAC Subject(s): Economics / General

Die ökonomische Analyse innovativer unternehmerischer Aktivitäten bildet eine wichtige Voraussetzung für die Erfolgsbestimmung innovativer Unternehmensgründungen. Zahlreiche Problemstellungen sind dabei zu beachten, wie die Einschätzung von Marktpotentialen, die Zusammensetzung des Gründungsteams, die Organisation der Marktbeziehungen, Finanzierungsmöglichkeiten, Wachstumsschwellen, Rechtsform und Standortfragen. Gegenüber bislang bekannten Untersuchungen zur Innovations- und Gründungsforschung bringt die Schrift erhebliche Fortschritte: Es ist gelungen, auf der Grundlage eines neuartigen theoretischen Konzeptes verschiedenste ökonomische Fragestellungen zu durchdringen und durch die empirische Untersuchung von 52 innovativen Unternehmensgründungen in der Bundesrepublik Deutschland zu überprüfen. Wichtige Erfolgsdeterminanten für das schwierige Unterfangen einer innovativen Unternehmensgründung werden abgeleitet. Sehr interessante Ergebnisse zur Gründerperson, Gründungsidee und Gründungsorganisation können dabei insbesondere durch die Trennung in sehr erfolgreiche und weniger erfolgreiche innovative Unternehmensgründungen gewonnen werden. Gestaltungshinweise für erfolgreiche innovative Unternehmensgründungen schlie en jedes Hauptkapitel sowie die Untersuchung insgesamt ab.

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