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Modellgestützte Strategische Planung Für Multinationale Unternehmungen: Konzeption, Potential Und Implementierung by Franz Schober

Modellgestützte Strategische Planung Für Multinationale Unternehmungen: Konzeption, Potential Und Implementierung

by Franz Schober
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Book cover type: Paperback
  • ISBN13: 9783540187677
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 320
  • Original Price: EUR 51.39
  • Language: German
  • Edition: N/A
  • Item Weight: 540 grams
  • BISAC Subject(s): Strategic Planning

Dieses Buch befa t sich mit der Unterstützung der strategischen Planung multinationaler Unternehmungen durch quantitative Entscheidungsmodelle und durch den Computer. Um die Operationalität der entwickelten Konzepte aufzuzeigen, werden diese für eine beispielhafte Referenzunternehmung konkretisiert bis hin zu den illustrativen numerischen Ergebnissen und der Computerunterstützung. Durch die explizite methodische Behandlung des Modellierungsprozesses unterscheidet sich das Buch wesentlich von anderen Publikationen auf diesem Gebiet. Das Potential quantitativer Modelle in der strategischen Planung ist umstritten. Ziel des Buches ist es aufzuzeigen, da Modelle bei sinnvoller Konzipierung durchaus in der Lage sind, zur strategischen Entscheidungsfindung beizutragen. Der Nutzen des Buches liegt für den Praktiker zunächst in der konkreten und übertragbaren Darstellung der Entwicklung und der Anwendung von Modellen. Sowohl für den Wissenschaftler als auch für den Praktiker sind neue Ansätze wie etwa die heuristische Kopplung von Teilmodellen zu einem Modellverbund mittels hierarischer Modellierung von Interesse. Darüber hinaus leistet das Buch einen interdisziplinären Beitrag, indem es Fragestellungen der Unternehmensführung und -organisation mit Methoden der Systemforschung und der angewandten Informatik verbindet.

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