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Reimagine Pricing: How AI Is Changing Everything

by Jan Y. Yang
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Current price ₹2,448.00
Original price ₹3,496.00
Original price ₹3,496.00
Original price ₹3,496.00
(-30%)
₹2,448.00
Current price ₹2,448.00

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Book cover type: Paperback
  • ISBN13: 9783031904172
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 149
  • Original Price: USD 37.99
  • Language: English
  • Edition: N/A
  • Item Weight: 241 grams
  • BISAC Subject(s): Marketing / General

Setting the Stage.- The Building Blocks of AI-Enabled Pricing.- Case Studies: AI in Action.- Guiding Organizational Change for AI-Enabled Pricing.- The Future of AI-Enabled Pricing.

Dr. Jan Y. Yang is Senior Managing Director of Simon-Kucher & Partners' China Desk, where he oversees business development and project execution related to the firm's China business. He is an expert on monetization strategies and price management for B2B and B2C alike. He has developed pricing strategies and supported the implementation of pricing transformation for numerous clients in various markets with a focus on China.

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