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Touristikmanagement 1: Beschaffungsmanagement by Wilhelm Pompl

Touristikmanagement 1: Beschaffungsmanagement

by Wilhelm Pompl
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Book cover type: Paperback
  • ISBN13: 9783540627579
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 376
  • Original Price: EUR 35.5
  • Language: German
  • Edition: 2., Aktualisier
  • Item Weight: 554 grams
  • BISAC Subject(s): Economics / General

Dieses Lehrbuch ist der erste Band eines zweiteiligen Gesamtwerkes, das die wichtigsten Funktionen von Touristikunternehmen darstellt. Gegenstand des Buches sind Managementaufgaben unter besonderer Berücksichtigung kleinerer und mittelständischer Unternehmen, die Entwicklung eines Marketingansatzes der Beschaffung sowie eine ausführliche Behandlung des Leistungsbezugs bei Beförderungsunternehmen, Hotels, Agenturen etc. Erstmals wird auch auf Probleme des interkulturellen Managements im Tourismus eingegangen. Der Leser lernt die wichtigsten Funktionsbereiche von Touristikunternehmen und die Umsetzung von strategischen Konzepten in die betriebliche Praxis kennen. Band 2 befa t sich ausführlich mit strategischen und operativen Fragen des Qualitäts-, Produkt- und Preismanagements in der Touristik.

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