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Contemporary Public Opinion: Issues and the News by Maxwell McCombs

Contemporary Public Opinion: Issues and the News

by Maxwell McCombs
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Book cover type: Hardcover
  • ISBN13: 9781138412149
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 122
  • Original Price: GBP 200.0
  • Language: English
  • Edition: N/A
  • Item Weight: 453 grams
  • BISAC Subject(s): General and Communication Studies

This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.

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