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International Retail Marketing by Christopher Moore

International Retail Marketing

by Christopher Moore
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Book cover type: Hardcover
  • ISBN13: 9781138171084
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 280
  • Original Price: GBP 195.0
  • Language: English
  • Edition: N/A
  • Item Weight: 676 grams
  • BISAC Subject(s): International / Marketing

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

Margaret Bruce, Christopher M. Moore, Grete Birtwistle

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