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Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition by Cather Fitterman Radbill

Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition

by Cather Fitterman Radbill
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Book cover type: Paperback
  • ISBN13: 9781138924819
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 316
  • Original Price: GBP 59.99
  • Language: English
  • Edition: N/A
  • Item Weight: 590 grams
  • BISAC Subject(s): Business Aspects

Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition is an introductory textbook that offers a fresh perspective in one of the fastest-changing businesses in the world today. It engages students with creative problem-solving activities, collaborative projects and case studies as they explore the inner workings of the music business, while encouraging them to think like entrepreneurs on a path toward their own successful careers in the industry.

This new edition includes a revised chapter organization, with chapters streamlined to focus on topics most important to music business students, while also maintaining its user-friendly chapter approach. Supported by an updated companion website, this book equips music business students and performance majors with the knowledge and tools to adopt and integrate entrepreneurial thinking successfully into practice and shape the future of the industry.

Catherine Fitterman Radbill is an Arts Consultant with more than fifteen years of university teaching experience. She is the founder of the Entrepreneurial Center for Music at the University of Colorado at Boulder, and served as professor and chair of the Steinhardt School Undergraduate Music Business Program at New York University.

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