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Marketing for Architects and Engineers: A new approach

by Brian Richardson
Sold out
Current price ₹5,639.00
Original price ₹9,397.00
Original price ₹9,397.00
Original price ₹9,397.00
(-40%)
₹5,639.00
Current price ₹5,639.00

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Book cover type: Paperback
  • ISBN13: 9780419202905
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Taylor & Francis
  • Publication Date:
  • Pages: 148
  • Original Price: GBP 74.99
  • Language: English
  • Edition: N/A
  • Item Weight: 218 grams
  • BISAC Subject(s): Engineering (General)

Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.

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